Monday, April 11, 2011

Are Mailings by Westside Healthcare Coalition a Nasty Trick ?

''West Side Healthcare Coalition is a Lie''

In a sneaky marketing ploy, the backers of the first aid clinic that is being proposed to replace St. Vincent's Hospital has been mailing deceptive brochures to residents of the Lower West Side of Manhattan. The brochures indicate that they are being mailed by a group calling itself the Westside Healthcare Coalition.

A WhoIs search on Network Solutions today showed that the website for the front group is registered to Mehigan, Bellone & Associates, Inc.

According to a press release distributed by angry residents, ''The practice of setting up seemingly grassroots groups to lobby for corporate or political interests is known as astroturfing. The stealth-style marketing technique is banned by the Public Relations Society of America (PRSA) and the Chartered Institute of Public Relations (CIPR).''

The real group that has been fighting to restore a hospital to our community is the “Coälition for a New Village Hospital.”

West Side Healthcare Coalition is a Lie

Don't be fooled by the suspicious mailings by the front group calling itself the Westside Healthcare Coalition. They are just as fake as the claims being made by North Shore-LIJ, namely, that the first aid clinic that the Rudin family is proposing to install in the O'Toole Building will be able to treat real medical emergencies. And even in the face of all this deceptive literature that is being sent through the U.S. Postal Service, still no word from City Council Speaker Christine Quinn.

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